OMNIA Partners Blog

Katie Virtue

Katie Virtue: Director, Category Management, Travel at Corporate United
As part of Category Management Team, Katie Virtue is focused on carrying out Category Lifecycle Management efforts across CU’s indirect spend offerings. She oversees the Travel vertical, including Car Rental, Travel Management, Meetings & Events Management and Corporate Housing Solutions. Katie works with members to evaluate CU’s offerings and to bring them a unique experience while collaborating with suppliers to achieve mutual partnership goals. She previously worked in the consulting industry focused on business continuity projects.
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Recent Posts

Fleet Management: An Interview with the Experts

October 19, 2017 / by Katie Virtue posted in Travel Management, Car Rental, National Car Rental and Enterprise Rent-A-Car, Interview

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When thinking about your car rental program and provider, does fleet management come to mind as a major consideration? If it doesn’t, then you are not alone. It’s a topic I bring up a lot when talking about car rental with new CU members, so I wanted to take a few minutes to tell you why fleet management should be important to you too.

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GPOs & Travel: Definitions and Trends [Video]

July 20, 2017 / by Katie Virtue posted in Travel, Travel Management, Video

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Questions about what a group purchasing organization (GPO) is, or what it has to do with emerging travel categories?

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What I Learned at Concur Fusion 2017

June 16, 2017 / by Katie Virtue posted in Travel, Travel Management, Direct Travel

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Almost all of the companies that we work with use some kind of online booking tool (OBT) and expense software for travel. Some companies love what they have and, as I mentioned in an earlier post, others feel that their tools are underutilized for a variety of reasons.

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Tips for Meetings Management Program Success

April 26, 2017 / by Katie Virtue posted in Meetings and Events, Travel, ALTOUR Meetings & Incentives

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Implementing a strategic meetings management program (SMMP) is a huge benefit for busy organizations. But this new strategy can be met with pushback from concerned internal meeting planners.

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Is Your Online Booking Tool (OBT) Performing?

April 24, 2017 / by Katie Virtue posted in Travel, Travel Management, Direct Travel

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As a travel category manager, members often come to me with similar complaints about online booking tools (OBTs) “it can’t do this…” or “it can’t do that.” However, once we get into deeper conversations about the issues, I quickly realize that it’s not an issue with the actual OBT technology, but instead certain functionalities are turned off and alerts aren’t set up. Or, the company policy isn’t tied to the tool correctly, so travelers aren’t warned when they are making non-compliant travel arrangements.

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How to Bring Long-Term Value to Indirect Spend Programs

March 1, 2017 / by Katie Virtue posted in Group Purchasing Organization, Procurement Strategies, Pros to Know, GPO

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2017 Pro to Know Katie Virtue has been a part of Corporate United’s category management group for over six years, focused on carrying out Category Lifecycle Management efforts across Corporate United’s Travel offerings.

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Trend Alert: Virtual & Augmented Reality Invading Meetings Management

February 10, 2017 / by Katie Virtue posted in Meetings and Events, Travel, ALTOUR Meetings & Incentives

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A strategic approach to meetings management is on the rise, and you know what else is? The use of virtual and augmented reality in this space.

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5 Car Rental Myths Debunked

February 2, 2017 / by Katie Virtue posted in Travel, Car Rental, National Car Rental and Enterprise Rent-A-Car

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Although car rental is a mature category, industry changes affecting rates, fees and technology cause procurement and travel to review their contracts every few years. The category is ripe with opportunities for increased cost savings and employee satisfaction, but there can be resistance to change. Employees get comfortable using the same provider and travel managers fall victim to the belief that all suppliers offer the same benefits.

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A New Focus on Travel Offerings

January 10, 2017 / by Katie Virtue posted in Meetings and Events, Travel, Travel Management, Weichert Corporate Housing, Car Rental, Corporate Housing Solutions, ALTOUR Meetings & Incentives, Direct Travel, National Car Rental and Enterprise Rent-A-Car

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CU Community,

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