Brand consistency can be a challenge for global enterprises but is critical for success. Creating a consistent branding message enables you to develop global recognition while engaging with your audience to build meaningful relationships. A cohesive brand ‘voice’ is a benefit to the entire enterprise, but connecting global locations and tasking them to act as brand guardians can be complex. While this may seem like a minor issue to tackle, brand consistency is crucial for three very key reasons:
In the first post of this series, we noted how instrumental your IT organization is to enterprise productivity, risk mitigation and profit protection. We also introduced the change management spectrum and it’s first two phases: 1) Communication Conception and 2) Collaborative Architecting.
IT is a multifaceted category as it connects every function of your enterprise, no matter the type of work. Changing suppliers for an IT based offering can introduce specific challenges. It is vital to forge a path of properly set expectations that will make a positive and meaningful impact for the acclimation of your workforce to a new supplier, and vice versa.
The term “connected workforce” continues to gain traction, but its meaning often changes depending on the business function it is applied to. For procurement teams, many think connected workforce is out of their hands. Try to challenge yourself not to get stuck in the buzzword trap, procurement can directly influence and empower both productivity and innovation across your organization. The question is not whether innovation is listed on your job description but rather, what advantages can your organization gain from purchasing technologies with innovation in mind?
IT security breaches have become more commonplace as the risks associated with managing the IT services of a company have grown. It’s increasingly difficult to retain the staff necessary to stay ahead of these challenges and often IT staff get buried by everyday maintenance instead of working on the innovative projects the organization needs. Utilizing an experienced outside partner can be a viable way to cut costs, improve efficiency and increase the overall quality of your IT services and security.