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How Brand Consistency Can Achieve Double Digit Savings

November 1, 2017 / by Mike Grade posted in Corporate Services, Marketing Services, Konica Minolta

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Brand consistency can be a challenge for global enterprises but is critical for success. Creating a consistent branding message enables you to develop global recognition while engaging with your audience to build meaningful relationships. A cohesive brand ‘voice’ is a benefit to the entire enterprise, but connecting global locations and tasking them to act as brand guardians can be complex. While this may seem like a minor issue to tackle, brand consistency is crucial for three very key reasons:

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