We hear it all the time: “If it’s not broken. Don’t fix it.” That said, you and I know that it pays to upgrade because new technology typically makes things work better, faster and more efficiently. The same is true of processes at your business. With technology changing so quickly, without taking the step to transform your operations, you can lose your competitive edge. Your competitors can leap frog over you and get the advantage because they have already made the commitment to automate their operations.
Brand consistency can be a challenge for global enterprises but is critical for success. Creating a consistent branding message enables you to develop global recognition while engaging with your audience to build meaningful relationships. A cohesive brand ‘voice’ is a benefit to the entire enterprise, but connecting global locations and tasking them to act as brand guardians can be complex. While this may seem like a minor issue to tackle, brand consistency is crucial for three very key reasons: