Matrix FitnessAthletic Supplies and Equipment

Matrix Fitness is the industry’s fastest-growing commercial fitness brand and a favorite choice among health clubs, luxury resorts, wellness centers and universities worldwide. Our unparalleled growth is attributed to an unwavering dedication to our customers. This commitment is evident through continuous innovation, strategic partnerships, distribution excellence, superior customer tech support, and forward-thinking business solutions.

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At Matrix, it’s our mission to make your fitness facility everything you ever dreamed it could be. Count on us for meaningful innovations that make our equipment a joy to own, service and use. Expect a technology ecosystem that enhances the way you manage your facility, retain and engage your audience and promote your brand. And as always, trust us to put your brand and your business first, supporting you with facility planning, dedicated sales and support, unmatched customer service and extensive education and training.

Products and Services

Matrix boasts a comprehensive product portfolio, comprising over 600 items, to facilitate the delivery of a seamless fitness experience. All our cutting-edge designs are intuitive and user-friendly. Consistent touchpoints across products minimize the learning curve, enabling users to effortlessly get on and go.


Whether fitness is your business or just part of what you do, your choices make all the difference. Matrix has a complete line of cardio series that can be mixed and matched to best fit the needs of your facility. Each of our three cardio series are compatible with all five refined consoles for exciting combinations of performance and technology allowing you to choose what best fits your facility's needs. 

Matrix Fitness Cardio
Matrix Fitness Strength


All of our strength series offer something unique, time-tested, high-performance designs of our strength series help students and athletes get more out of every press and squat, with better results and less aches and pains. All of our strength series offer something unique, and finding the right combination for your fitness facility. Best of all, every piece can be customized to fit your needs and team style. 

Custom Combinations

Choose from our portfolio of cardio, strength and group training equipment, matched with connected technology, to create unforgettable first impressions and engaging immersive workouts.

Technology Solutions

Our robust, open technology platform is more than a collection of hardware, software, and connectivity options. It’s a fully integrated digital ecosystem that enhances the way equipment is managed, how exercise enthusiasts are engaged and how facilities are promoted.

Matrix Fitness Technology Solutions
Matrix Fitness Facility Planning

Facility Planning

Count on our talented facility planning team to bring your fitness facility to life. We’ll work with you every step of the way, helping you select the ideal mix of equipment for your space, goals and budget. We can even help you visualize all of the possibilities with our cutting-edge 2D and 3D design resources. Additionally, we offer an Online Architect Portal specifically for architects and facility designers who have their own space planning software. Count on our ingenious design resources to help bring your dream to life without compromise.


All Matrix equipment can be customized with your brand’s colors, logos and more. Matrix cardiovascular products are available in iced silver, matte black or lace white. With our Matrix strength equipment, we offer three key categories of customization capabilities to optimize team spirit, space and functionality in your training room.

Choose from frame and upholstery options that match your brand and showcase your logo in a variety of placement options. You can even count on us for next-level customization like branded console screens, premium embroidery, laser-cut steel and more.

Matrix Fitness Customization

New Products

Now you can design a training area that helps your athletes achieve more with Magnum MX Racks. No matter how large or small your training area, you can set up your racks to help your athletes put in more work in less time. A smart design makes it easy to attach over 70 options and components to bring out the champion in them, and you can connect racks in virtually endless ways. You can even amplify team spirit with your own logos, messaging and school colors. And just like everything Magnum, MX Racks stand up to the most intense training environments, day after day for many seasons to come. 

Your Partner

At Matrix, we understand the importance of having a dedicated team throughout the entire partnership to ensure that the equipment is in perfect working condition at all times. You can rely on our swift service response times, readily available service parts, and our unwavering commitment to resolving issues correctly on the first attempt.

The Markets We Serve

No matter what kind of business you run, we have the tools and resources you need to drive growth. We'll work with you to make sure that you get a mix of equipment that is perfectly tailored to your unique needs.

Contact Information

Marc Loomer
National Sales Manager - Campus Recreation

Supplier Website