Chief Marketing Officer
Andrea Scobie is the chief marketing officer for OMNIA Partners, the largest and most experienced organization in group purchasing. OMNIA Partners is comprised of three subsidiaries: National IPA, Prime Advantage and Corporate United, serving the government, manufacturing and corporate markets, respectively.
Mrs. Scobie leads the team responsible for all marketing, communication and public relations. The marketing team works with awarded supplier partners to develop and implement strategic marketing plans to increase portfolio awareness nationwide and expand contract promotion.
Mrs. Scobie also leads the training programs, unique to the industry, which educate supplier teams to have a complete understanding of the cooperative purchasing market for the public sector.
Previously, Mrs. Scobie led the marketing efforts for Horizon Resource Group, a national GPO dedicated to higher education institutions. The unprecedented success of Horizon Resource Group allowed the organization to expand into the public sector marketplace.
Mrs. Scobie spent nearly a decade at Hospital Corporation of America (HCA) and HealthTrust Purchasing Group, a GPO representing more than 3,000 hospitals with a collective purchasing volume of more than $20 billion. Her most recent role with HCA included management of communications, education and training for the shared services supply chain strategy. Prior to that, she was part of the team that founded HealthTrust Purchasing Group.