Through their contract with OMNIA Partners, Life Fitness and Hammer Strength makes it easier for public agencies to access top-tier commercial fitness solutions with streamlined procurement and preferred pricing. The goal is to elevate wellness experiences across government, education, and community-based environments.

Fitness Equipment
University of California, CA | 2021003109

Our Brands: Life Fitness & Hammer Strength

Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log in 1+ million workouts on the company’s connected fitness equipment – proving daily that Life Fitness/Hammer Strength is the world’s workout partner of choice. By seamlessly bringing innovative, high-performance and reliable equipment and digital solutions to exercisers, wherever and whenever they work out, Life Fitness / Hammer Strength aims to inspire healthier lives. By integrating the best of both brands, the company provides comprehensive workout solutions for commercial and consumer customers.

Unlimited Combinations, Unmatched Performance

With the industry’s most complete fitness portfolio, ranging from connected cardio to plate-loaded strength to functional training zones, Life Fitness / Hammer Strength enable properties to create spaces that meet every need. Whether you’re developing a new amenity or enhancing an existing fitness experience, out flexible product solutions help you maximize every square foot.

Digital Solutions

Our Digital Solutions ecosystem seamlessly connects equipment, exercisers, and operators. With Life Fitness Connect, On Demand+, and Facility Connect, facilities can offer personalized workouts, content delivery, real-time tracking, and operational insights — all from one integrated platform.

Facility Planning Support

We don’t just deliver equipment — we bring your vision to life. Our complimentary Facility Planning Services pair you with expert consultants who help maximize space, flow, and impact. From 3D renderings to layout optimization, we partner with your team to create tailored fitness experiences that engage your community.

Custom Solutions

We help facilities stand out with equipment customization options that reflect your brand identity. Choose from a variety of frame and upholstery color combinations – creating a cohesive professional look that reinforces your brand with every workout.

Inspiring the World to Work Out

At Life Fitness and Hammer Strength, our purpose is to empower the world to work out, creating healthier lives together. As the global leader in fitness innovation and trusted partner of organizations in over 120 countries, we are committed to pushing performance forward with courage, commitment, and energy.