Through our contract with OMNIA Partners, Life Fitness and Hammer Strength make it easier for public agencies to access top-tier commercial fitness solutions with streamlined procurement and preferred pricing. Our goal is to elevate wellness experiences across government, education, and community-based environments.

Fitness Equipment
University of California, CA|2021003109

Our Brands: Life Fitness & Hammer Strength

From strength training and cardio to connected technology and facility design, our deep portfolio offers scalable fitness solutions for every space, every goal, and every body.

Life Fitness delivers unparalleled workout experiences inspired by human movement. Fueled by research, engineered to last, and crafted with purpose, our cardio and strength equipment creates intuitive, natural-feeling workouts for every body — from first-timers to lifelong athletes.

Hammer Strength is built to a higher standard. Trusted by professional sports teams and training facilities worldwide, Hammer Strength is engineered for those who demand uncompromising performance, durability, and the ability to train like champions. For over 30 years, we've crafted elite strength solutions with simplicity, power, and raw intensity.

Unlimited Combinations, Unmatched Performance

With the industry's most complete fitness portfolio — ranging from connected cardio to plate-loaded strength to functional training zones — Life Fitness and Hammer Strength enable public sector facilities to create spaces that meet every need. Whether you're outfitting a municipal rec center, university gym, or training facility, our flexible product options, customization, and expert design services ensure you get the most from every square foot.

Digital Solutions

Our Digital Solutions ecosystem seamlessly connects equipment, exercisers, and operators. With Life Fitness Connect, On Demand+, and Facility Connect, facilities can offer personalized workouts, content delivery, real-time tracking, and operational insights — all from one integrated platform.

Facility Planning Support

We don’t just deliver equipment — we bring your vision to life. Our complimentary Facility Planning Services pair you with expert consultants who help maximize space, flow, and impact. From 3D renderings to layout optimization, we partner with your team to create tailored fitness experiences that engage your community.

Custom Solutions

We help facilities stand out with equipment customization options that reflect your brand identity. Choose from a variety of frame and upholstery color combinations, and add your organization’s logo to select strength equipment — creating a cohesive, professional look that inspires pride and reinforces your brand with every workout.

Inspiring the World to Work Out

At Life Fitness and Hammer Strength, our purpose is to empower the world to work out, creating healthier lives together. As the global leader in fitness innovation and trusted partner of organizations in over 120 countries, we are committed to pushing performance forward with courage, commitment, and energy.